Why 100% pure?
“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” says Dr. Nancy Lonsdorf, M.D. an lowa-based physician, “They should be consumed with the same prudence that we use to choose our breakfast cereal.” – April 2006 issue of Women's Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause a number of health issues. 100% products are truly 100% Pure - no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colours, harsh detergents or any other unhealthy toxins.
We love animals and refuse to support anything that hurts animals, which is why none of our formulas are ever tested on animals (everything we use is food grade and does not require testing, whereas chemical ingredients must be tested). All our makeup brushes are from synthetic fibres. No animals were hurt for their fur and no animals were hurt for any of our ingredients (the only animal ingredient we use is cruelty-free honey).
Why not perfumes or fragrances?
Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% Pure products.
Why not thickeners and emulsifiers?
Because those are just cheap fillers. 100% Pure products are never diluted with water, alcohol, thickeners, emulsifiers or any other “fillers”. Instead, 100% Pure products are totally concentrated, which means they are most effective.
100% Pure products are based around antioxidants. Why are antioxidants so important?
Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing ageing, wrinkles and other health issues. Antioxidants protect us, fighting off the damaging free radicals.
Since there are no preservatives, how long do your products last once I open them?
On each product, there is an open jar symbol with a number on it. That number indicates how long you can use the product once it is opened. Rather than using chemical preservatives, we use natural preservatives such as anti-bacterial herbs. 100% Pure has several other unique proprietary technologies that distinguish the company from competitors. We use unique technology to stabilise active ingredients from oxidising and also have a proprietary 100% natural preservative system, using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.
What does 100% Pure Mean?
100% Pure products are truly 100% Pure. That means there are no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colours, harsh detergents or any other unhealthy toxins. Truly health food for your skin.
Is 100% Pure Good for Sensitive Skin?
Because 100% Pure does not contain harsh detergents, chemical preservatives or artificial fragrances that can irritate the skin, they are perfect for sensitive skin.
What are Fruit Pigments?
Fruit pigments are what makes strawberries red, what makes blueberry skin blue - fruit pigments are fruit colours. All 100% Pure cosmetics are coloured from fruit and vegetable pigments. All the antioxidants and vitamins are found in the pigments. 100% Pure fruit pigmented patent-pending technology takes those healthy fruit pigments and puts it into our cosmetics. That is why we have blackberry mascara (mascara coloured from blackberries), pomegranate wine lip gloss (lip gloss coloured from red wine and pomegranate) and cranberry cheek tint (cheek tint coloured from cranberries). The great thing with 100% Pure fruit pigmented cosmetics is that you'll be applying all the healthy fruit antioxidants and fruit vitamins directly onto your skin.
Why are the body washes so thin?
Our shower gels do not contain water, gums, thickeners, or emulsifiers - or any other cheap fillers. However, they are very foaming and work best with a bath net sponge!
Are your products gluten free? If so, where does the Vitamin E come from?
Most of our products are gluten free. We are sensitive to this since we know many people suffer from gluten allergies. One common ingredient that contains gluten is Vitamin E. But the Vitamin E we use is gluten free because it's derived from cold pressing rice bran.
Are the sugars, butters, and salts unrefined?
We only use the best, most organic ingredients in all of our products. Refining ingredients cause them to lose all nutrients and minerals. Therefore, all of our ingredients are completely unrefined and contain all of their natural benefits!
Are your products safe for kids?
Since 100% Pure products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colours, phthalates, 100% Pure is safe for kids to use.
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